This was a self-initiated project to create a hypothetical line of salad dressings for Hidden Valley Ranch.

The "brief" was to explore different concept designs that created a distinct brand architecture system for a Hidden Valley Greek Yogurt Dressing line using the 3 flavor profiles shown here as a basis.

Besides developing a unifying system, the "client" wanted this product line to have a premium look and feel as it would be sold at a higher price point.

This was explored and achieved in each concept by using rich, eye-catching colors, luscious product photography, pictoric illustrations, and handwritten typefaces used to convey an artisanal feel.