Campaign developed for the 2022/2023 flu season. Projected infection rates for the coming year were high, so the team wanted to develop an eye-catching campaign that would stand out from the crowd and encourage people to get their flu vaccine.

To counteract the “vaccine-fatigue” messaging the country has been experiencing since 2020, we opted to give the flu a voice and let that voice be the motivator.

As lead designer for this campaign, I worked with the lead copywriter to develop various headline copies for different audiences, and a visual style that was distinctive, fun, and different from anything currently in market. I also oversaw the team that led the production of market versions, and video development.